The Importance of Having an Online Presence.

Okay, So currently it became a jargon to say that for a company, no matters its size, is important to have an online presence. In fact it IS important, however, How can we explain to a person who owns a company for several years and “Never did it before and the company still worth” or “we always did it that way and we don’t need to change”?

If you think in this way or know someone that does, I will point some reasons to change your mind.

  1. The new “yellow pages”: The world change because the generations change their behavior. While kids used to play with their toys such as the vintage collection of star wars toys in the 1980s, nowadays kids play with their high tech videogames with 3d effect. Going in the same direction, the research engine tool in the past used to be yellow pages, but now, we have Google between others, having an online presence is important to make it easy to be found for your potential consumer.
  2. Mass exposure of your products and services line: while in the past companies needed a sales representative to present its products and services line for a potential consumer, currently a company can upload its entire line on a website and let anyone who has interest in know what kind of product and service the company offer.
  3. Interact with consumers and Gather instant feed-back: I know, I already posted about it. But, it REALLY is important. Back in the past, to build a relationship with consumers was a challenge because it was a “one-way communication” companies used to take a long time to take feed-back and build a contingency plan when it was necessary. Nowadays, the internet provides us a “two ways communications” companies can actually talk with their consumers, gather feedback take a contingency plan when is the case. In addition, this interaction helps to build a strong relationship which results in the loyalty part of consumers.

So, if you think that having an online presence is not important, I hope this post convinces you to change your mind. What is your opinion about it?

Vinny Lodi.

Strategy and Implementation.

Resultado de imagem para imagem de executivos trabalhando

Currently companies have to be aware about their Market. With instant information have a good strategy is fundamental for success. However, it is common to see companies failing in order to implement their strategy plan. Although each strategy’s plan has its own indicators and ways to measure results, here are some tips to support the success to implement yours plans.

                First, define your objective; has a clear objective key to set your strategy. (E.g. Think in a GPS; if you know the address that you want to go, it will find the best way.)

                Second, make it simple; many companies struggle themselves because try to implement a complex plan for small problems.

                Third, know who is the right person to execute the job; know who has the right characteristic to delegate a task can make difference between success and failure.

                Fourth, pay attention in order to choose metrics to measure the plan’s status; some companies don’t measure the progress of their plan, or choose wrong metrics to do so.

                Fifth, set contingency plans; before implement a plan always ask the question; If this plan doesn’t work, what will I do?; in that way you can fix your plan right the way.

                If you want to learn more about it, see bellow this interesting post.

thank you.


Social Media Marketing

Resultado de imagem para foto midias sociais

                It is common small to see small companies failing to reach its audience due lack of knowledge and limited resource. Nowadays, thanks the internet and incredible media channel that social media platform are, a small company can build a profile and interact with its consumers FREE. SOCIAL MEDIA Platform is a website that allows people or companies create a profile and build their own network based on most various themes. Thinking in a business profile, a company can reach and interact with its possible consumers. Currently, the main social media webpages are Facebook, Instagram, Twitter and YouTube.

                In order to create a professional profile at social media platform, make sure that you search some tips on the internet. Remember build a professional profile is not the same thing to build a personal profile. In others words, consumers is looking for companies that shows credibility and transparency; be aware about it can give you extra points with your possible consumer.

                If you want to learn more about it, see the link bellow:

Thank you.