Before a new venture starts its operations, either
big or small business, it has already a plan to define the routine of work,
such as product/service to be offered, price, how to approach the consumer and
so on. Having said that, the question is:
Why gathering feedback from your consumer is so
important for the company?
Well, it has a lot of different argues to answer this question; at this
post, I will highlight the small business owner perspective.
By asking consumer feedback you (your brand) will show your consumer that
this person is important for the company; it is a great opportunity to build a
relationship between brand and consumer, which will contribute to consumers’
When a company has negative feedback, it means that its consumer
experience was bellow of the expectation, which generates frustration that can
result in consumer loss. However, the feedback is a unique chance for a company
to learn with mistakes and overcome facing customers’ frustration.
It is fact that an entrepreneur builds the business plan, or plans to
launch some new product/service, or even design a customer relationship position
into a company in order to prevent any inconvenience to the consumer. However,
during the everyday work tasks, any company is subject to mistakes or is just
not so efficient for its purpose. Feedback providing by consumers can support
the company with continuous improvement.
Indeed, having an online presence without any planning does not mean that your company will achieve new consumers. Actually, it may take several years for a company goes mass target on the internet. So, why does it happen?
It happens because doesn’t exist one simple formula to increase the
traffic on your website. In fact, it exists a blend of actions that contributes
to increase your online presence. It is hard to say that some factors are
better than others because it may vary according to the type of audience.
However, find below some tips that can be useful independent of your segment.
Do creative and high-quality posts: the better
your content, the helpful it will be for your consumers. Therefore, more people will
Know your target and their influencers:
Identify the group of people that you want to target is key for its
process. Think about having an influencer promoting your company for a big
number of potential consumers.
Build Relationship with your consumers: The
interaction with consumers is very important in this process. Through this
action, your brand will build a loyal relationship with its consumers.
Remember! A company’s profile is not the same
as a Personal profile!
does it mean?
means that in a professional profile, you have
to filter the content that you will post. If your company post content
that your audience judge to be inappropriate your company will be in
trouble. Always before post something in a company’s page think about
Is it relevant for my audience?
Does it add value for my brand and audience?
Is it important information for my audience?
these answers were, “yes” go forward!!!
you want to see more details about it, I found
an amazing post on enterpeneur.com, I’d like to share with you the link
Okay, So currently it
became a jargon to say that for a company, no matters its size, is important to
have an online presence. In fact it IS important, however, How can we explain
to a person who owns a company for several years and “Never did it before and
the company still worth” or “we always did it that way and we don’t need to
If you think in this way or
know someone that does, I will point some reasons to change your mind.
The new “yellow pages”: The world change
because the generations change their behavior. While kids used to play
with their toys such as the vintage collection of star wars toys in the
1980s, nowadays kids play with their high tech videogames with 3d effect.
Going in the same direction, the research engine tool in the past used to
be yellow pages, but now, we have Google between others, having an online
presence is important to make it easy to be found for your potential
Mass exposure of your products and services
line: while in the past companies needed a sales representative to present
its products and services line for a potential consumer, currently a
company can upload its entire line on a website and let anyone who has
interest in know what kind of product and service the company offer.
Interact with consumers and Gather instant
feed-back: I know, I already posted about it. But, it REALLY is important.
Back in the past, to build a relationship with consumers was a challenge
because it was a “one-way communication” companies used to take a long
time to take feed-back and build a contingency plan when it was necessary.
Nowadays, the internet provides us a “two ways communications” companies
can actually talk with their consumers, gather feedback take a contingency
plan when is the case. In addition, this interaction helps to build a
strong relationship which results in the loyalty part of consumers.
So, if you think that
having an online presence is not important, I hope this post convinces you to
change your mind. What is your opinion about it?
To survive, companies, no matter its size are
required to invest part of its annual budget in advertising. It is common for
big companies to have in house departments to stipulate the best way to do so,
such as the medium of communication as well as budget to be invested in each
channel. On the other side, small companies can struggle in order to execute
their advertising campaign because of limitations on their budget or lack of
knowledge. Its consequence can be, but not limited to, lack of communication
with its audience, waste of time and waste of money.
Digital Marketing increases the
chances for a company to target its audience in different ways and solve the
lack of communication and the waste of time problems due to the number of tools
and applications available on its channel. Nowadays, it is possible to use this
channel to reach a specific group of people targeting your audience in a
personal way and at the same time achieve a big number of potential
Digital Marketing is the new
tendency of advertising because it can avoid a waste of money. It is proven
that social media platforms made it easier for small companies to create their
Digital ID. It is a low-cost way to build a relationship with consumers and
receive feedback. Also, through social media platforms, a company can advertise
its products/services, gather testimony of consumers that had good buying
experiences and spread its community.
Finally, according to 360psg.com “Over one-third of CMOs believe that
digital will account for 75% of marketing spend in the next five years” (The
difference between digital marketing & traditional advertising). It shows
that Digital marketing revolutionized the advertising way and become part of
every day of the population.
is important to say that before build a marketing plan or advertise on the
internet is important to search about your industry, consumers’ preferences and
keep your eyes on your competitors’ actions.
Currently companies have to be aware about their Market. With instant information have a good strategy is fundamental for success. However, it is common to see companies failing in order to implement their strategy plan. Although each strategy’s plan has its own indicators and ways to measure results, here are some tips to support the success to implement yours plans.
First, define your objective;
has a clear objective key to set your strategy. (E.g. Think in a GPS; if you
know the address that you want to go, it will find the best way.)
Second, make it simple; many
companies struggle themselves because try to implement a complex plan for small
Third, know who is the right
person to execute the job; know who has the right characteristic to delegate a
task can make difference between success and failure.
Fourth, pay attention in order
to choose metrics to measure the plan’s status; some companies don’t measure the
progress of their plan, or choose wrong metrics to do so.
Fifth, set contingency plans;
before implement a plan always ask the question; If this plan doesn’t work,
what will I do?; in that way you can fix your plan right the way.
If you want to learn more about
it, see bellow this interesting post.
It is common small to see small
companies failing to reach its audience due lack of knowledge and limited resource.
Nowadays, thanks the internet and incredible media channel that social media
platform are, a small company can build a profile and interact with its
consumers FREE. SOCIAL MEDIA Platform is a website that allows people or
companies create a profile and build their own network based on most various themes.
Thinking in a business profile, a company can reach and interact with its possible
consumers. Currently, the main social media webpages are Facebook, Instagram,
Twitter and YouTube.
In order to create a
professional profile at social media platform, make sure that you search some
tips on the internet. Remember build a professional profile is not the same
thing to build a personal profile. In others words, consumers is looking for
companies that shows credibility and transparency; be aware about it can give
you extra points with your possible consumer.
If you want to learn more about
it, see the link bellow:
First, Digital marketing is marketing
products/services using the internet or any other type of digital medium.
Digital Marketing is trend in the current days
for 2 reasons:
Currently people spend more time
than never on the internet.
Using Digital Marketing a company
has many different ways to target its audience.
In fact, digital marketing gives new
possibilities to a company spread its brand and build a relationship with its
Sometimes small companies can struggle in order
to create a digital marketing strategy or even fail to be active on social
medias platforms for different reasons; the high cost of specialized service or
little knowledge about the theme.
In the following posts, I will approach Social
Media platforms as a Digital Marketing tool and gives some tips of build a
digital ID for a company.
we have learned about some of the most importante techniques to analyse the Market.
The next step is build an efficient strategy. However, first I’d like to
introduce the difference between goals, strategy, objectives and tactics.
Know the difference between each other is important to set priorities, and supports to keep the focus on right direction.
I found the
follow definition at forbes.com, and I can’t define it better.
“A goal is
a broad primary outcome.”
“A strategy is
the approach you take to achieve a goal.”
“An objective is
a measurable step you take to achieve a strategy.”
“A tactic is
a tool you use in pursuing an objective associated with a strategy”
Continuing my posts about Marketing tools, I
have to say that the key for success is to integrate the more number of
analysis that is possible to build a Marketing Plan. As part of Marketing Plan
you will find the P.E.S.T. analysis. The objective of this technique is to
outline external influences that affect a company, it is important to avoid
potential threats and take advantages of opportunities into the market. P.E.S.T.
analysis is the analysis of Political, Economic, Social and Technological
Factors (e.g. stability and election).
intervention in the free market.
impact on the product or business.
on cost structure
on chain structure
analyze those factors think about what potential threats and opportunities the
market has for you. For learn more about this powerful tool check the link of the
detailed explanation that the website mindtools.com prepared.
One of the most popular tools among marketers
this simple and effective tool helps to Understand the situation that the
company is into the Market as a player; This tool is important for a business
identify its Strengths and Weakness to outcomes Opportunities and avoid Threats:
the company’s Strength’s (Differentiation).
the company’s Weakness, therefore, support to
develop the strategy to improve it.
Opportunities in a niche that can be explored.
Threats that external influences can bring.
chart below elaborated by corportatefinanceinstitute.com:
If you want to know more about SWOT Analysis take a look in the following link that corportatefinanceinstitute.com prepared explaining in detail about it.