Okay, So currently it became a jargon to say that for a company, no matters its size, is important to have an online presence. In fact it IS important, however, How can we explain to a person who owns a company for several years and “Never did it before and the company still worth” or “we always did it that way and we don’t need to change”?
If you think in this way or know someone that does, I will point some reasons to change your mind.
- The new “yellow pages”: The world change because the generations change their behavior. While kids used to play with their toys such as the vintage collection of star wars toys in the 1980s, nowadays kids play with their high tech videogames with 3d effect. Going in the same direction, the research engine tool in the past used to be yellow pages, but now, we have Google between others, having an online presence is important to make it easy to be found for your potential consumer.
- Mass exposure of your products and services line: while in the past companies needed a sales representative to present its products and services line for a potential consumer, currently a company can upload its entire line on a website and let anyone who has interest in know what kind of product and service the company offer.
- Interact with consumers and Gather instant feed-back: I know, I already posted about it. But, it REALLY is important. Back in the past, to build a relationship with consumers was a challenge because it was a “one-way communication” companies used to take a long time to take feed-back and build a contingency plan when it was necessary. Nowadays, the internet provides us a “two ways communications” companies can actually talk with their consumers, gather feedback take a contingency plan when is the case. In addition, this interaction helps to build a strong relationship which results in the loyalty part of consumers.
So, if you think that having an online presence is not important, I hope this post convinces you to change your mind. What is your opinion about it?