SWOT Analysis.

SWOT Analysis

One of the most popular tools among marketers this simple and effective tool helps to Understand the situation that the company is into the Market as a player; This tool is important for a business identify its Strengths and Weakness to outcomes Opportunities and avoid Threats:

  • Outcomes the company’s Strength’s (Differentiation).
  • Understand the company’s Weakness, therefore, support to develop the strategy to improve it.
  • Highlight Opportunities in a niche that can be explored.
  • Avoid Threats that external influences can bring.

See the chart below elaborated by corportatefinanceinstitute.com:

SWOT Analysis Matrix

If you want to know more about SWOT Analysis take a look in the following link that corportatefinanceinstitute.com prepared explaining in detail about it.



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